Facebook Page Owners Can Pay $500 For 250,000 Eyeballs With ‘Promoted Posts’

‘Promoted Posts’ didn’t come up much during Facebook’s recent earnings call despite being launched at the end of May, but COO Sheryl Sandberg did spend a lot of time talking about the importance of advertising — such as Sponsored Stories — that appear organically in Facebook News Feeds rather than explicitly as ads. This was Sandberg’s only nod to the new strategy of asking Facebook users to pay to reach more eyeballs with their “normal” posts, via the transcript of the call on Seeking Alpha:

via Facebook Page Owners Can Pay $500 For 250,000 Eyeballs With ‘Promoted Posts’ – Forbes.

How the Kindle Fire and the Nexus 7 harmed the tablet market

So the problem with the Kindle Fire — and the Nexus 7 — is the same problem that’s plagued the PC industry. Deep and extreme price cuts give the makers no wriggle room to innovate. There’s no doubt that a $199 was an attractive price point for a tablet, but it’s possibly that it was unsustainably low, and that by driving prices down to this level so rapidly, both Amazon and Google have irrevocably harmed the tablet market by creating unrealistic price expectations. It’s quite likely that these impracticable price demands could harm Microsoft and its tablet ambitions.

via How the Kindle Fire and the Nexus 7 harmed the tablet market | ZDNet.

Building QuickBooks: How Intuit Manages 10 Million Lines of Code

As the manager with primary responsibility for build management, Burt has supervised the construction of automated systems that perform continuous builds and continuous integration. The systems incorporate tools for testing, version control, and scheduling.

via Building QuickBooks: How Intuit Manages 10 Million Lines of Code | Dr Dobb’s.

Most of all, the key to managing a large project was automation. “We automate everything that can be automated,” says Burt. “The tools make a huge difference. We maintain all the different versions of QuickBooks, on all our supported platforms, with about 60 code-writing developers. We couldn’t do that without automation.”

Start-up says 80% of its Facebook ad clicks came from bots

In a Facebook status post as well as a blog posted Monday, Limited Run said it built its own analytics program, which found that 80% of its ad clicks were coming from users with JavaScript turned off, which makes it difficult for analytics software to verify clicks. The company added that in its staff’s experience, only about 1% to 2% of clicks typically come with JavaScript turned off.

via Start-up says 80% of its Facebook ad clicks came from bots – latimes.com.

More info on this here:

BBC News – Who ‘likes’ my Virtual Bagels?.

Zynga’s weak earnings show social gaming’s diminishing returns

Zynga’s stock fell roughly 40 percent, to a price of just over $3, after the company posted per-share earnings of just a penny, well below analysts expectations of 6 cents a share. The stock is down almost 80 percent from a high of $14.69 back in March, and market analysts have severely scaled back their guidance on the company. “We were wrong about the current state of Zynga’s business,” Morgan Stanley’s Scott Devitt said flatly in an analyst note. “Something smells in FarmVille,” wrote Evercore analyst Ken Sena, who thinks the stock will continue to fall.

via Zynga’s weak earnings show social gaming’s diminishing returns | Ars Technica.

What’s really troubling for Zynga, though, is that each new release seems to be seeing further diminishing returns, with smaller user peaks and quicker drop-offs. While CityVille managed to attract over 100 million users at its peak in early 2011, CastleVille peaked at just over 50 million monthly users after launching last November, and is already back down to 16.7 million players (The Ville, which launched earlier this month, is still in the “quick growth” phase of the pattern). This isn’t that surprising, since with each new wave of what’s essentially the same game, more players are likely to be overly familiar with the basic concepts already, and get bored that much quicker.