Gartner estimates that worldwide PC shipments grew 1.4 percent to 62.1 million units in Q2 2018. The top five vendors were Lenovo, HP, Dell, Apple, and Acer. Lenovo in particular saw big gains (its highest growth rate since the first quarter of 2015), although that’s largely due in part to the inclusion of units from its joint venture with Fujitsu.
This statistic shows the operating system market share worldwide on Desktop PCs 2013-2018. In February 2018, the OS market share of the Windows operating system range was at 82.55 percent.
That means that when Microsoft showed Windows 10 overtaking Windows 7, this apparently happened in August last year. Most other analysts don’t see that seismic shift happening globally until December 2017, at the earliest.
IDC expects PC vendors to ship a total of 258.2 million units this year, a figure which would be 6.4 percent lower than last year. The previous estimate was a 7.2 percent fall, which IDC announced in August. Growth will still be negative in 2017, but shipments are expected to decrease by just 2.6 percent compared to this year.
The tablet market is still in decline.
Q4 2015 is the fifth straight quarter in a row to see a decrease year over year: 65.9 million units shipped, down 13.7 percent from the 76.4 million units that shipped the same quarter last year, according to market research firm IDC. For the whole year of 2015, shipments were 206.8 million, down 10.1 percent from the 230.1 million shipped in 2014.
IDC argues that the biggest trend to watch for in 2016 is the transition towards detachable devices. Indeed, pure slate tablets experienced their greatest annual decline to date of 21.1 percent, while detachable tablets more than doubled their shipments since the fourth quarter of last year.
Recent data shows 20 percent of mobile games get opened once and never again. 66 percent have never played beyond the first 24 hours and indeed most purchases happen in the first week of play. Amazingly only around two to three percent of gamers pay anything at all for games, and even more hair-raising is the fact that 50 percent of all revenue comes from just 0.2 percent of players.
This is a statistically insignificant amount of happy gamers and nothing that gives you a basis to make claims about “what people want”. I think it just as likely that mobile’s orgy of casual titles is due to simple bandwagon-ism or, in other words, not knowing what people want.
IDC is projecting Windows tablets to occupy 10.2 percent of the market by 2017, growing from a projected market share of 3 percent this year. By comparison, tablets based on Android and iOS will register slight dips in market share.
By NPD’s tallies, Chromebooks accounted for 21% of all U.S. commercial notebook sales in 2013 through November, and 10% of all computers and tablets. Both shares were up massively from 2012; last year, Chromebooks accounted for an almost-invisible two-tenths of one percent of all computer and tablet sales.
Stephen Baker of NPD pointed out what others had said previously: Chromebooks have capitalized on Microsoft’s stumble with Windows 8. “
Now that we know what smartphone market share looked like in the third quarter when broken down by manufacturer, it’s time to compare performance by platform. As you’d imagine, the world is still Android’s oyster. Strategy Analytics estimates that the OS has crossed the symbolic 80 percent mark, reaching 81.3 percent of smartphone shipments by the end of September. Not that Google was the only company doing well — Nokia’s strong US sales helped Windows Phone grow to 4.1 percent of the market, or nearly double what it had a year ago. Whether or not these trends continue is another matter. Although Android likely isn’t in danger given the launches of phones like the Galaxy Note 3, there are also new iPhones and Lumias on the scene; there may be one or two surprise upsets when the fourth quarter is over.
Despite Android’s size, do advertisers and developers really see the OS as the most effective platform for their (monetary) needs? A new study by ad-buyer Nanigans suggests that Facebook ads on the iPhone generate 1,790 percent more return than equivalent advertising on Google Android (hat tip to VentureBeat for the link). “Retailers are realizing significantly greater return from audiences on iOS than audiences on Android,” that study reported.