Again, it’s not surprising to learn that broadband is moving from “the thing that brings you websites and email” to “the thing that brings you video.” But change over time drives it home: Sandvine says that five years ago, video/audio represented 35 percent of prime-time usage. Now it has doubled, to 70 percent.
Consider this: A single fiber-optic strand the diameter of a human hair can carry 101.7 terabits of data per second, enough to support nearly every Netflix subscriber watching content in HD at the same time. And while technology has improved and capacity has increased, costs have continued to decline. A few more shelves of equipment might be needed in the buildings that house interconnection points, but broadband itself is as limitless as its uses.
We’ll never realize broadband’s potential if large ISPs erect a pay-to-play system that charges both the sender and receiver for the same content. That’s why we at Netflix are so vocal about the need for strong net neutrality, which for us means ISPs should enable equal access to content without favoring, impeding, or charging particular content providers. Those practices would stunt innovation and competition and hold back the broader development of the Internet and the economic benefits it brings.
This is the reason we have opposed Comcast’s proposed acquisition of Time Warner Cable. Comcast has already shown the ability to use its market position to require access fees, as evidenced by the Netflix congestion that cleared up as soon as we reached an agreement with them. A combined company that controls over half of US residential Internet connections would have even greater incentive to wield this power.
The chief architect behind Netflix’s cloud and OSS strategy is Adrian Cockcroft, a former distinguished engineer at eBay and Sun, who says Netflix has many agendas in developing OSS. For one, it’s working to establish Netflix’s process as a best practice way of operating in the public cloud. Doing so allows the company to benefit from the knowledge of the broader open source community who recommend improvements. Furthermore, it helps Netflix hire and retain top engineering talent all while building up the company’s technology brand.
“One of the things is we get ISPs to publicise their connection speeds – and when we launch in a territory the BitTorrent traffic drops as the Netflix traffic grows. So I think people do want a great experience and they want access – people are mostly honest.”
For quite some time I just resigned myself to the fact that I’d have to boot into windows or use some other poor method to get my netflix on… then Erich Hoover arrived with a heroic flast to his eye, chin thrust forward and proclaimed, “Do not go gentle into that sudo shutdown -r now! Rage, rage against the needlessness of these cursed reboots!
Here is how to install the Netflix Desktop App on Ubuntu. Open a terminal and run these commands:
sudo apt-add-repository ppa:ehoover/compholio
sudo apt-get update
sudo apt-get install netflix-desktop
More info here: http://www.iheartubuntu.com/2012/11/ppa-for-netflix-desktop-app.html [iheartubuntu.com]
Xboxes, iPads, connected TVs: Netflix streams to a lot of different devices. More than 900, to be precise. And many of them have different screen sizes, bitrate requirements and codec support. That’s why Netflix is doing a whole lot of encoding: Each and every movie is encoded in 120 different versions, according to a behind-the-scenes video recently published by the company.
Netflix has released Hystrix, a library designed for managing interactions between distributed systems, complete with “fallback” options for when those systems inevitably fail.
Netflix will also release the real-time dashboard it uses for monitoring Hystrix. That dashboard relies on a traffic-light system to display service dependencies for the last ten seconds, with colors measuring latency and the size of the circles showing traffic.
He also thinks “nobody has a better platform than Netflix” to take advantage of a trend that is seeing consumers view more and more video via Internet-connected TVs, tablets and smartphones. Icahn believes Netflix should place less emphasis on older library content and spend a lot more developing original programming to help it compete with premium subscription services such as HBO.
Chaos Monkey is a service which runs in the Amazon Web Services (AWS) that seeks out Auto Scaling Groups (ASGs) and terminates instances (virtual machines) per group.
It’s mainly attempting to stop developers from becoming middlemen that resell its API technology to other companies. So a Fanhattan iPad app sold to consumers is OK, but licensing out its white-label search and discovery platform to a consumer electronics manufacturer is not. That is, unless it doesn’t want to include Netflix titles in the search.