The reality: The number of U.S. Facebook users in the 12- to 17-year-old demographic declined by 9.9 percent in 2017, eMarketer found, or about 1.4 million total users. That’s almost three times the decline expected. There were roughly 12.1 million U.S. Facebook users in the 12- to 17-year-old demographic by the end of the year.
Every major sport in the US has seen the average age of its viewership increase since 2000. The NBA’s average fan is 42. The average NFL fan is 50. The average MLB fan is 57. What’s more, these audiences are limited almost entirely to North America. The Overwatch League, meanwhile, will begin with nine US teams and three from abroad—Shanghai, Seoul, and London (with more, I’m told, on the way)—and its average fan is a demographically pleasing 21 years old.
But what these services show us is even more alarming: US telcos appear to be selling direct, non-anonymized, real-time access to consumer telephone data to third party services — not just federal law enforcement officials — who are then selling access to that data.
As they continue to move away from traditional sports viewing, a growing number of Millennials are instead flocking to alternatives such as eSports, including live video-gaming competitions such as The International, an annual tournament devoted to DOTA 2. Though such events aren’t organized in the traditional sense, the growing popularity of eSports nonetheless has the potential to further diminish Millennials’ loyalty to traditional sports.
“5G” is a marketing term. There is no 5G standard — yet. The International Telecommunications Union plans to have standards ready by 2020. So for the moment “5G” refers to a handful of different kinds of technologies that are predicted, but not guaranteed, to emerge at some point in the next 3 to 7 years. (3GPP, a carrier consortium that will be contributing to the ITU process, said last year that until an actual standard exists, “’5G’ will remain a marketing & industry term that companies will use as they
While we’re still waiting for worldwide shipments to go positive, both IDC and Gartner report that PC shipments in the US have increased for the first time in more than a year. IDC reports that shipments have increased by 4.9 percent, and Gartner says they’ve risen by 1.4 percent.
Worldwide, PC shipments are still on a decline. Gartner estimates a 5.2 percent drop, and IDC calculates around a 4.5 percent decrease in shipments.
In the U.S. — typically social media’s most lucrative market — Instagram use was down 36.2 percent, Twitter was down 27.9 percent, Snapchat was down 19.2 percent and Facebook fell 6.7 percent
Much of that success can be attributed to the game’s open structure and limitless potential. Players can build anything they imagine, provided its outward-facing geometry is made up of simple, colorful blocks. The focus on creativity is why so many players, young and old, have been drawn to the game and continue to play years after its release.
Apart from Tetris, few games have come anywhere close to hitting the 100 million mark.
This, folks, was one of the reasons why the Nook failed. B&N underestimated consumers who were savvy enough to figure out that they could read Nook ebooks on other hardware, but they couldn’t do jack with B&N’s tablets because of the sparse app store.
When you open an app or look at a browser page, there’s a very fast auction that happens where different advertisers bid to get to show you an ad. Their bid is based on how valuable they think you are, and to decide that, your phone sends them information about you, including, in many cases, an identifying code (that they’ve built a profile around) and your location information, down to your latitude and longitude.