Tag Archives: market research

44 Percent of Twitter Accounts Have Never Tweeted

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According to the site, approximately 44 percent of Twitter’s 947 million accounts or so have never sent a single tweet. Of the number that have — approximately 550 million — just under half of these accounts are reported to have sent their last tweet more than one year ago (43 percent). Only 126 million have sent any kind of tweet at any point in the past 30 days.

via 44 Percent of Twitter Accounts Have Never Tweeted | News & Opinion | PCMag.com.

What Twitter has said, however, is that the service had a count of 241 million average monthly active users as of December 31 last year – a 30 percent increase over the same time period one year prior.

Ad blockers: A solution or a problem?

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Existing users of ad blocking software may be a lost cause. Once consumers decide to block ads and experience the cleaner Web pages and faster load times that ad blocking delivers as it filters out bandwidth-hungry animations, video and other advertising content, they’re less likely to want to give it up.

But will mainstream consumers in the U.S. turn to ad blockers in a big way? “The numbers have not reached the point where publishers are panicked,” says Chapell. “But if those products were on 80% of computers, we’d be having a very different conversation.”

via Ad blockers: A solution or a problem? – Computerworld.

Young adult readers ‘prefer printed to ebooks’

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The top-rated reasons for preferring physical to digital products were: “I like to hold the product” (51%), “I am not restricted to a particular device” (20%), “I can easily share it” (10%), “I like the packaging” (9%), and “I can sell it when used” (6%).

via Young adult readers ‘prefer printed to ebooks’ | Books | theguardian.com.

The Problem with Android is Choice

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Perhaps the most famous is Sheena Iyengar’s 1995 “jam jar study“, which showed a 4x increase in options decreased purchases by 85%.

Iyengar’s study is not alone. Barry Schwartz’s excellent book The Paradox of Choice covers the problem in detail. Of particular interest is his discussion of how choice affects buyer’s remorse. The more choices you consider, the more likely you’ll be to regret your decision, and the less satisfied you’ll be.

via The Problem with Android is Choice.

Inside News Corp’s $540 Million Bet on American Classrooms

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The company plans to cash in on education with custom-made tablet computers and curricula, as American classrooms move ever closer to complete digital integration. It began by purchasing a company called Wireless Generation, rebranding it as Amplify and pouring in more than half a billion dollars.

via Inside News Corp’s $540 Million Bet on American Classrooms.

Wolfram Alpha Drills Deep into Facebook Data

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At this year’s South by Southwest (SXSW) conference in Austin, Texas, Wolfram Alpha creator Stephen Wolfram offered up some interesting details about his computational engine. Wolfram Alpha contains more than 10 trillion pieces of data cultivated from primary sources, along with tens of thousands of algorithms and equations. Solving complex math problems is one of the system’s key abilities.

via Wolfram Alpha Drills Deep into Facebook Data.

More information from Data Science of the Facebook World

Some of this is rather depressingly stereotypical. And most of it isn’t terribly surprising to anyone who’s known a reasonable diversity of people of different ages. But what to me is remarkable is how we can see everything laid out in such quantitative detail in the pictures above—kind of a signature of people’s thinking as they go through life.

Coming and Going on Facebook

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Two-thirds of online American adults 67% are Facebook users, making Facebook the dominant social networking site in this country.   And new findings from the Pew Research Center’s Internet & American Life Project indicate there is considerable fluidity in the Facebook user population:

via Coming and Going on Facebook | Pew Internet & American Life Project.

  • 3% of Facebook users say they plan to spend more time on the site in the coming year.
  • 27% of Facebook users say they plan to spend less time on the site in the coming year.
  • 69% of Facebook users say they plan to spend the same amount of time on the site this coming year.

Smartphone Screen Real Estate: How Big Is Big Enough?

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First, let’s talk small. At just 3.5 inches, the iPhone 4 (and earlier) is relatively small compared to most higher-end phones on the market, yet it’s immensely popular. (Technically, the iPhone 5 has a 4-inch screen, but it’s just longer–not wider–so that doesn’t really count.) Apparently, then, that’s a good baseline for an acceptable screen size for a large swathe of the mobile market.

via Smartphone Screen Real Estate: How Big Is Big Enough? – HotHardware.

Got an iPhone? You probably pay over $100 on your monthly bill

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When it comes to monthly bills for various smartphone platforms, iPhone users are paying the most, according to Consumer Intelligence Research Partners. In a recent analysis shared with AllThingsD, 59 percent of iPhone users are paying more than $100 per month for calls, texts, and data.

via Got an iPhone? You probably pay over $100 on your monthly bill | Ars Technica.

Spain Intelligence Report–September 2012

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Pyramid Research expects the telecom market in Spain to generate a total service revenue of $33.5bn in 2012 and to grow over the next five years to $36.61bn. Due to the economic recession and volatility of the euro exchange rate, the market will contract in dollar terms in 2012 and 2013 before rebounding in 2014.

However, there are a number of telecom sectors that we expect to experience continuous growth over the forecast period, including fixed VoIP and mobile data.

via Spain Intelligence Report–September 2012.

$990 for this report.