coreboot

coreboot is a Free Software project aimed at replacing the proprietary BIOS (firmware) found in most computers. coreboot performs a little bit of hardware initialization and then executes additional boot logic, called a payload.

With the separation of hardware initialization and later boot logic, coreboot can scale from specialized applications that run directly from firmware, run operating systems in flash, load custom bootloaders, or implement firmware standards, like PC BIOS services or UEFI. This allows for systems to only include the features necessary in the target application, reducing the amount of code and flash space required

via coreboot.

Ford Test Drives New Consumer Firmware Updates

What’s confusing (and Ford says as much) is that there’s a first “Installation Complete” message after about a minute–but, wait, there’s more. Leave the USB drive in and keep the car turned on as a second installation then begins and will last much longer. After about five to ten minutes, the update is finally complete. You’ll then need to pair your mobile device again, but the contact information and your files should still be in the SYNC system.

via Ford Test Drives New Consumer Firmware Updates | SecurityWeek.Com.

What could possibly go wrong LOL?

You will then need to take the USB drive back to your laptop or home computer to report that the update was successful so that Ford can advance you to the next update, should one become available. This last step might not be completed by most consumers who will move on to other things. It’ll be interesting to see how many downloads correspond to successful installations of the update.