Mark Cuban: Facebook Is Driving Away Brands – Starting With Mine

“We are moving far more aggressively into Twitter and reducing any and all emphasis on Facebook,” Cuban says, via email. “We won’t abandon Facebook, we will still use it, but our priority is to add followers that our brands can reach on non-Facebook platforms first.”

via Mark Cuban: Facebook Is Driving Away Brands – Starting With Mine.

“The big negative for Facebook is that we will no longer push for likes or subscribers because we can’t reach them all. Why would we invest in extending our Facebook audience size if we have to pay to reach them? That’s crazy.

The original link has a few programming problems but the article can be read after hitting the stop button on your browser.

Hadoop Corona

Hadoop Corona is the next version of Map-Reduce. The current Map-Reduce has a single Job Tracker that reached its limits at Facebook. The Job Tracker manages the cluster resource and tracks the state of each job. In Hadoop Corona, the cluster resources are tracked by a central Cluster Manager. Each job gets its own Corona Job Tracker which tracks just that one job. The design provides some key improvements:

via hadoop-20/src/contrib/corona at master · facebook/hadoop-20 · GitHub.

Open Compute Project Driving Open-Source Hardware Development

Facebook launched the Open Compute Project in April 2011 with the intention of sharing the designs of the social networking giant’s data center in Prineville, Oregon, as well as custom designs for servers, power supplies and UPS units. Since then, the project has been growing, adding new partners and introducing new technologies designed specifically for use in webscale data centers.

via Open Compute Project Driving Open-Source Hardware Development.

The Open Compute v2 machines were unveiled at the third Open Compute Summit in May. The new OCP v2 servers are double-stuffed machines that can fit two two-socket x86 servers, their power supplies, and fans into a 1.5U Open Computer chassis.

AMD and Intel have contributed motherboard designs used in OCP v1 and v2. The new motherboards stripped out many features found in traditional motherboards to optimize power and reduce costs.

Facebook: snitchgate!

A story about Facebook went around twitter last night that provoked quite a reaction in privacy advocates like me: Facebook, it seems, is experimenting with getting people to ‘snitch’ on any of their friends who don’t use their real names. Take a look at this:

via Facebook: snitchgate! « Paul Bernal’s Blog.

People in my field have known about this for a long time – it’s been the cause of a few ‘high profile’ events such as when Salman Rushdie had his account suspended because they didn’t believe that he was who he said he was – but few people had taken it very seriously for anyone other than the famous. Everyone knows ‘fake’ names and ‘fake’ accounts – my sister’s dog has a Facebook account – so few believed that Facebook was going to bother enforcing it, except for obvious trolls and so forth. Now, however, that appears to be changing.

University of California Sues Facebook And Others Over Patents

The Regents of the University of California and its lawsuit-happy patent licensee Eolas Technologies yesterday filed lawsuits against Facebook, Disney and Wal-Mart over four interactive technology patents they believe the companies are infringing.

via University of California Sues Facebook And Others Over Patents.

However, two of the patents cited in the new lawsuits were declared invalid in February 2012 by a Texas jury in a separate lawsuit, which targeted Amazon, Apple, Google, Yahoo and others.

At the time, Wired headlines its report on the invalidation thusly: “Texas Jury Strikes Down Patent Troll’s Claim to Own the Interactive Web”.

Start-up says 80% of its Facebook ad clicks came from bots

In a Facebook status post as well as a blog posted Monday, Limited Run said it built its own analytics program, which found that 80% of its ad clicks were coming from users with JavaScript turned off, which makes it difficult for analytics software to verify clicks. The company added that in its staff’s experience, only about 1% to 2% of clicks typically come with JavaScript turned off.

via Start-up says 80% of its Facebook ad clicks came from bots – latimes.com.

More info on this here:

BBC News – Who ‘likes’ my Virtual Bagels?.

Facebook API bug deletes contact info on users’ phones

In the majority of cases, those who allowed their Blackberry, Android, iOS6 beta and Windows Phone 8 beta phones to sync their contacts with Facebook, have had the originally stored email addresses overwritten. The lucky ones had their contacts duplicated – with the new ones containing the @facebook email addresses.

via Facebook API bug deletes contact info on users’ phones.

At least it was the user’s choice allowing Facebook to write stuff onto their devices.

Report: Over 24% Of The Web’s Top 10,000 Sites Now Use Facebook’s Official Widgets

According to a new study by website monitoring service Pingdom, 24.3% of the top 10,000 websites in the world as reported by Alexa now feature some form of official Facebook integration on their homepages

via Report: Over 24% Of The Web’s Top 10,000 Sites Now Use Facebook’s Official Widgets | TechCrunch.

Counting all kinds of links and official widgets, here is Pingdom’s final count:

  1. Facebook: 49.3%
  2. Twitter: 41.7%
  3. Google+: 21.5%
  4. LinkedIn: 3.9%

I would have suspected these numbers would be higher. My local DNS server hijacks all facebook requests so I see every time facebook.com tries to phone home from my browser.