What we learned: Being loyal to Apple is getting expensive. Many Apple product prices are rising faster than inflation — faster, even, than the price of prescription drugs or going to college. Yet when Apple offers cheaper options for its most important product, the iPhone, Americans tend to take the more expensive choice. So while Apple isn’t charging all customers more, it’s definitely extracting more money from frequent upgraders.
For example: all these options in Foursquare default to on, which is really fine, since after all the service is about sharing your location. And linking it to your Facebook or Twitter account is a natural step for many. But at the same time it’s easy to fail to understand that one is providing a sort of path that strangers can follow from a face on the street to a name, other photos, current location, and a number of other things.