Business databases for Mac, Windows, iPhone, iPad, and the web | FileMaker.
Tag Archives: apple
Why Hypercard Had to Die
The reason for this is that HyperCard is an echo of a different world. One where the distinction between the “use” and “programming” of a computer has been weakened and awaits near-total erasure. A world where the personal computer is a mind-amplifier, and not merely an expensive video telephone. A world in which Apple’s walled garden aesthetic has no place.
What you may not know is that Steve Jobs killed far greater things than HyperCard. He was almost certainly behind the death of SK8. And the Lisp Machine version of the Newton. And we may never learn what else. And Mr. Jobs had a perfectly logical reason to prune the Apple tree thus. He returned the company to its original vision: the personal computer as a consumer appliance, a black box enforcing a very traditional relationship between the vendor and the purchaser.
HyperCard
HyperCard is an application program created by Bill Atkinson for Apple Computer, Inc. that was among the first successful hypermedia systems before the World Wide Web. It combines database capabilities with a graphical, flexible, user-modifiable interface.[1] HyperCard also features HyperTalk, written by Dan Winkler, a programming language for manipulating data and the user interface. Some HyperCard users employed it as a programming system for Rapid Application Development of applications and databases.
HyperCard was originally released in 1987 for $49.95, and was included with all new Macs sold at the time.[2] It was withdrawn from sale in March 2004, although by then it had not been updated for many years.
Steve Jobs Solved the Innovator’s Dilemma
By taking this approach, Apple bent all the rules of disruption. To disrupt yourself, for example, Professor Christensen’s research would typically prescribe setting up a separate company that eventually goes on to defeat the parent. It’s incredibly hard to do this successfully; Dayton Dry Goods pulled it off with Target. IBM managed to do it with the transition from mainframes to PCs, by firewalling the businesses in entirely different geographies. Either way, the number of companies that have successfully managed to do it is a very, very short list. And yet Apple’s doing it to itself right now with the utmost of ease. Here’s new CEO Tim Cook, on the iPad disrupting the Mac business: “Yes, I think there is some cannibalization… the iPad team works on making their product the best. Same with the Mac team.” It’s almost unheard of to be able to manage disruption like this.
via Steve Jobs Solved the Innovator’s Dilemma – James Allworth – Harvard Business Review.