HyperCard is an application program created by Bill Atkinson for Apple Computer, Inc. that was among the first successful hypermedia systems before the World Wide Web. It combines database capabilities with a graphical, flexible, user-modifiable interface. HyperCard also features HyperTalk, written by Dan Winkler, a programming language for manipulating data and the user interface. Some HyperCard users employed it as a programming system for Rapid Application Development of applications and databases.
HyperCard was originally released in 1987 for $49.95, and was included with all new Macs sold at the time. It was withdrawn from sale in March 2004, although by then it had not been updated for many years.