As they continue to move away from traditional sports viewing, a growing number of Millennials are instead flocking to alternatives such as eSports, including live video-gaming competitions such as The International, an annual tournament devoted to DOTA 2. Though such events aren’t organized in the traditional sense, the growing popularity of eSports nonetheless has the potential to further diminish Millennials’ loyalty to traditional sports.
“5G” is a marketing term. There is no 5G standard — yet. The International Telecommunications Union plans to have standards ready by 2020. So for the moment “5G” refers to a handful of different kinds of technologies that are predicted, but not guaranteed, to emerge at some point in the next 3 to 7 years. (3GPP, a carrier consortium that will be contributing to the ITU process, said last year that until an actual standard exists, “’5G’ will remain a marketing & industry term that companies will use as they
While we’re still waiting for worldwide shipments to go positive, both IDC and Gartner report that PC shipments in the US have increased for the first time in more than a year. IDC reports that shipments have increased by 4.9 percent, and Gartner says they’ve risen by 1.4 percent.
Worldwide, PC shipments are still on a decline. Gartner estimates a 5.2 percent drop, and IDC calculates around a 4.5 percent decrease in shipments.
In the U.S. — typically social media’s most lucrative market — Instagram use was down 36.2 percent, Twitter was down 27.9 percent, Snapchat was down 19.2 percent and Facebook fell 6.7 percent
Much of that success can be attributed to the game’s open structure and limitless potential. Players can build anything they imagine, provided its outward-facing geometry is made up of simple, colorful blocks. The focus on creativity is why so many players, young and old, have been drawn to the game and continue to play years after its release.
Apart from Tetris, few games have come anywhere close to hitting the 100 million mark.
This, folks, was one of the reasons why the Nook failed. B&N underestimated consumers who were savvy enough to figure out that they could read Nook ebooks on other hardware, but they couldn’t do jack with B&N’s tablets because of the sparse app store.
When you open an app or look at a browser page, there’s a very fast auction that happens where different advertisers bid to get to show you an ad. Their bid is based on how valuable they think you are, and to decide that, your phone sends them information about you, including, in many cases, an identifying code (that they’ve built a profile around) and your location information, down to your latitude and longitude.
The tablet market is still in decline.
Q4 2015 is the fifth straight quarter in a row to see a decrease year over year: 65.9 million units shipped, down 13.7 percent from the 76.4 million units that shipped the same quarter last year, according to market research firm IDC. For the whole year of 2015, shipments were 206.8 million, down 10.1 percent from the 230.1 million shipped in 2014.
IDC argues that the biggest trend to watch for in 2016 is the transition towards detachable devices. Indeed, pure slate tablets experienced their greatest annual decline to date of 21.1 percent, while detachable tablets more than doubled their shipments since the fourth quarter of last year.
What the PC game industry figured out is that in a world of abundant media, users have endless choices; instead of fighting for scarcity, fight for attention. Maximize user engagement and money will — with enough experiments — inevitably follow.
Again, it’s not surprising to learn that broadband is moving from “the thing that brings you websites and email” to “the thing that brings you video.” But change over time drives it home: Sandvine says that five years ago, video/audio represented 35 percent of prime-time usage. Now it has doubled, to 70 percent.