People have to WANT to buy your software, people have to WANT to support you. People need to care about your employees and your company’s well being. There is no better way to achieve that than making sure what you put out there is the best you can do and you treat your customers with respect.

via VA==65731089732bGl2ZXMh – Apathy and refunds are more dangerous than Piracy..

This article is in response to the current SimCity fiasco; one of the most revered gaming franchises that had its recent product launch botched.