The first conference dedicated to defining and discussing the future of native advertising.
I had suspected for quite awhile that a lot of content on newspaper sites I frequent like Chicago Tribune and Chicago Sun Times have been using native advertising for many years now. It’s nice to see this practice being discussed publicly. I find native advertising creepy because it treats users as idiots. It is fun now trying to spot native ads and try guessing the sponsor.
More on the concept of native advertising here.