Native advertising is a concept that gained traction in the digital ad industry in 2012. It refers to digital ad formats that integrate more seamlessly (yet transparently) into website aesthetics, user experiences and/or editorial in ways that offer more value to both advertisers and readers. Put simply, native ads follow the format, style and voice of whatever platform they appear on.

via Where You Can Go Right, And Wrong, With Native Ads | TechCrunch.

I’m old enough to remember the year 2012 like it was yesterday.