Why do I think Apple has passed its peak? There are a number of signs. The most visible recent one is the Maps debacle. Replacing Google Maps with an obviously inferior experience shows how much Apple has changed. Apple’s success had been all about offering users the best possible experience; suddenly it is willing to give users a clearly worse experience to further its corporate interests – in this case its long-running dispute with Google. We might expect this sort of behaviour from Microsoft, but we don’t expect it from Apple.