Today the company unveiled Skype Ads for Windows 8, a new initiative it plans to launch formally in 2013 that will see a number of new ad formats enter the service that play on social interactivity. They include promotions that will appear in conversation streams and ways for two people talking to each other to share sponsored content while communicating on the platform. (Yes, it sounds a lot like what Facebook is doing.)

via Skype Planning A Big Social Advertising Upgrade, Starting First With Windows 8 | TechCrunch.