When Will Google Try to Make Android More Profitable?

Despite Android’s size, do advertisers and developers really see the OS as the most effective platform for their (monetary) needs? A new study by ad-buyer Nanigans suggests that Facebook ads on the iPhone generate 1,790 percent more return than equivalent advertising on Google Android (hat tip to VentureBeat for the link). “Retailers are realizing significantly greater return from audiences on iOS than audiences on Android,” that study reported.

via When Will Google Try to Make Android More Profitable?.