The business of storing, decoding and analyzing unstructured data – think video, Facebook updates, Tweets, Internet searches and public cameras – along with mountains of facts and figures can help companies increase profits, cut costs and improve service, and is now one of the world’s hottest industries.

It’s called Big Data, and although much of the work is done in the United States, India is getting an increasing slice of the action, re-energizing an IT sector whose growth has begun to falter.

via Shopping or browsing on Main St? India’s Big Data firms know – chicagotribune.com.