“I think all software is going to look like Facebook,” he said. “Everyone is going to have to rewrite to have a feed-based platform.” If people can collaborate on tagging a photo, he added, they could easily do the same with a product or business problem.

Salesforce’s software, of course, integrates many of the social-networking tropes that Facebook and Twitter helped establish, including profiles and real-time collaboration.

via Salesforce CEO Benioff: Future Software Will Look Like Facebook.

In addition to Salesforce Touch, Salesforce is using the conference to push new initiatives such as its Marketing Cloud, which allows companies to manage their presence across social channels; Work.com, a cloud-based performance-management platform for Human Resources divisions; Chatter Communities for Partners, which lets companies create multiple private communities; and Data.com Social Key, which combines social data such as Tweets with “traditional” business information such as phone numbers.