So it was 14 years of Nokia leadership in the most widely used technology ever seen on the planet. At its peak, there was a quarter in 2006 that Nokia had 40% of the global market for phones, and there were years when Nokia was as big as rivals numbers 2 and 3 combined, there were quarters where Nokia was as big as rivals number 2, 3 and 4 combined. Nokia had spread to be in the pockets of 1.3 Billion people, 19% of the total population alive on the planet. No other technology ever, indeed no brand is used by as many people as Nokia. Not Sony Walkmans or TVs, not Microsoft on the PC, not Coca Cola in drinks, not Levi’s in blue jeans, not Bic in pens. But now that King has been toppled. The King is Dead, Long Live the King. Now Samsung will take over and build even a bigger footprint, as mobile phone handsets keep spreading to new first-time users in India, Africa, Latin America etc.