She noted that at the moment “over 70 percent” of buyers of the Nook are women aged between 25 and 45. They live within 15 minutes of a B&N store and often have kids. “When you go in, you can see kids running around loose in the store,” she said. “We even have nook tables in the stores for the kids to try out apps.

via If Barnes & Noble Wants To Take Its Nook Tablet Abroad, It Has A Lot Of Work To Do | TechCrunch.