Rotor sails rely on a bit of aerodynamics known as the Magnus effect. In the 1850s, German physicist Heinrich Gustav Magnus noticed that when moving through air a spinning object such as a ball experiences a sideways force. The force comes about as follows. If the ball were not spinning, air would stream straight past it, creating a swirling wake that would stretch out directly behind the ball like the tail of a comet. The turning surface of a spinning ball, however, drags some air with it. The rotation deflects the wake so that it comes off the ball at an angle, closer to the side of the ball that’s rotating into the oncoming air. Thanks to Isaac Newton’s third law that every action must have an equal and opposite reaction, the deflected wake pushes the ball in the opposite direction, toward the side of the ball that’s turning away from the oncoming air. Thus, the spinning ball gets a sideways shove.

Source: Spinning metal sails could slash fuel consumption, emissions on cargo ships