“Of course, least positively of all, another angle for many publishers is in-app purchasing – why provide a feature as a hidden cheat when you can get people to pay money to unlock it?” Seavor has also noticed this trend. “Bigger publishers have now realised you can actually sell these things to players as DLC. Want that special gun? Think you can unlock it with a cheat code? Nope! You’ve got to give us some money first!”