Google continues to top the search game with the mission of “organiz[ing] the world’s information and mak[ing] it universally accessible and useful.” But now this mission is limited given how rapidly artificial intelligence has pushed the boundaries of what’s possible. It’s raised expectations of what we expect from computers. Even Siri has. In that mindset, Google is basically a gigantic database with rich access and retrieval mechanisms without the ability to create new knowledge.
In other words: Google can retrieve, but Watson can create.