The Forgotten Secrets Of The Enterprise Giants: Virality, Word Of Mouth, And Other Radical Experiments

Did you know that Salesforce initially launched with an activity-based pricing model, where the first two seats were perpetually free? It was designed to get critical mass in a company to soften it up for an inside sales call — and it worked great. This was their sales model up to about $17 million in sales, until the dot-com crash wiped out fundraising opportunities right at a moment when they had high customer churn combined with a major spend on inside sales, creating a cashflow nightmare.

via The Forgotten Secrets Of The Enterprise Giants: Virality, Word Of Mouth, And Other Radical Experiments | TechCrunch.

If there’s one lesson that the old school continuously fails to teach, it is stop listening to the so-called (and self-styled) experts. Do your own research, talk to the original sources, and just go out and build your crazy thing.