Adafruit was founded in 2005 by MIT engineer, Limor “Ladyada” Fried. Her goal was to create the best place online for learning electronics and making the best designed products for makers of all ages and skill levels. Since then Adafruit has grown to over 35 employees in the heart of NYC. We’ve expanded our offerings to include tools, equipment and electronics that Limor personally selects, tests and approves before going in to the Adafruit store. We pride ourselves on having great prices, the best customer service, technical support and fast shipping. We hope we can assist you on your journey of learning! Want to learn more? See what others are saying on the Adafruit press page!

via Adafruit Industries, Unique & fun DIY electronics and kits.

From: Entrepreneur of 2012: Limor Fried

In October Fried moved her 35 employees from a 2,000-square-foot loft near Wall Street to a 12,000-square-foot industrial space in SoHo, then hired 15 more people. Just a week after the move, Fried was bubbling with excitement, obvious even over the din of 500 packages being prepped for the daily UPS shipment. “It’s a new chapter in the business,” she exclaims. “I think we can quadruple our current size.” No mean feat, considering Adafruit has shipped more than half a million kits in the last seven years, and revenue has doubled every year for the past three.

Here’s a comment from slashdot…

I’m near retirement and have worked in embedded software for four different companies. In all my years of experience, the best engineers I have encountered were those educated at MIT. Limor Fried is not only from MIT, but she did a stint at the MIT media laboratory. I’ve bought lots of products from her and the quality is first rate, her circuit boards are works of art with tin plating on the solder pads (compare that to a Velleman board) and legible annotation.