Patience is a network effect

Now, a new study of online video viewing (via GigaOm) provides more evidence of how advances in media and networking technology reduce the patience of human beings. The researchers, Shunmuga Krishnan and Ramesh Sitaraman, studied a huge database from Akamai Technologies that documented 23 million video views by nearly seven million people. They found that people start abandoning a video in droves after a two second delay and that the abandonment rate increases 5.8 percent for every second of further delay:

via Patience is a network effect | Rough Type.