‘Promoted Posts’ didn’t come up much during Facebook’s recent earnings call despite being launched at the end of May, but COO Sheryl Sandberg did spend a lot of time talking about the importance of advertising — such as Sponsored Stories — that appear organically in Facebook News Feeds rather than explicitly as ads. This was Sandberg’s only nod to the new strategy of asking Facebook users to pay to reach more eyeballs with their “normal” posts, via the transcript of the call on Seeking Alpha:

via Facebook Page Owners Can Pay $500 For 250,000 Eyeballs With ‘Promoted Posts’ – Forbes.