There are signs that consumers are responding. TV-antenna seller Richard Schneider of St. Louis says sales at his company are soaring. Mr. Schneider’s Antennas Direct sold 70,000 antennas in January, and he expects to double last year’s sales of about 600,000. That was up from 400,000 antennas in 2010.
“It’s not a stretch to think that the broadcast business model will outlive that of cable,” said National Association of Broadcasters spokesman Dennis Wharton. “The naysayers can talk all they want about broadcasting being a dinosaur.”