Adku was founded in San Francisco a year and a half ago by a group of former Google employees. It specializes in using data to craft personalized shopping experiences on the Web and has financial backing from high-profile venture capital firms such as Greylock Partners and Battery Ventures. The latter firm is also an investor in Groupon.

via Groupon scoops up Silicon Valley startup Adku – chicagotribune.com.

From www.adku.com

Adku started a year and a half ago from our passion for big data and a desire to create products that would instantly and automatically give users a more personalized experience. We had ambitious goals and some of the most rewarding and busy days of our lives. We were also fortunate to assemble an amazing team of engineers and investors and create something special.