Globally, the price of solar panels has fallen 50% between 2016 and 2017, they write. And in countries with favorable wind conditions, the costs associated with wind power “can be as low as one-half to one-third that of coal- or natural gas-fired power plants.” Innovations in wind-turbine design are allowing for ever-longer wind blades; that boost in efficiency will also increase power output from the wind sector, according to Morgan Stanley.