Another is Ekko.net, a privacy-focused service that is currently invite-only. It gives users the ability to create policies that govern specific accounts or even communications, explains Ekko.net founder Rick Peters. For example, a user might decide to assign a password to protect a specific e-mail thread, text message, or social media communication. Or they might set a “self destruct” date for a message, causing it to be erased at a predetermined time.

via Web privacy is the newest luxury item in era of pervasive tracking – CSMonitor.com.

Will tools such as Blur and Ekko.net tilt the playing field in favor of consumers and their privacy?

Privacy experts say: Probably not.