No matter how you slice it, the database market is massive and evolving. It’s also a market that has received a disproportionate share of VC investment, with VCs plowing funding into a long list of database related market segments including: NoSQL, Hadoop, graph databases, open-source SQL, cloud-based databases, visualization, etc. But for all of that innovation, the process of setting up and running very large database remains either expensive or complicated. Expensive because large databases still often require expensive hardware and/or licenses. Complicated because setting up a massive cluster of commodity machines to run a database requires a ton of administrative work and expertise that not a lot of people have. It’s this administrative complexity that Crate is out to eliminate – and that’s the real story behind the investment: the democratization of database cluster management. Crate’s real claim to fame is that it allows developers – any developer – to easily set up a massively scalable data store on commodity hardware with sub-second query latency simply and within minutes.