The WiFi deployment plays a dual role for Virgin Media Business, however. The company uses fiber backhaul connections to ensure the network’s performance, but also to lease to mobile operators that can use it to bolster their 3G and 4G networks. It’s a win-win for everyone: Residents get free WiFi, Virgin gets access to prime real estate for small cells, and the city gets a cut of the revenue it earns from the wireless operators.

via 2013 Leading Lights Finalists: Most Innovative Carrier WiFi Deployment | Light Reading.