At 4,488 Yuan Renminbi (US$734) for the 16GB version, the iPhone might be within reach of well-heeled consumers in Beijing and Shanghai but is unlikely to win over punters in so-called third-tier cities and beyond, who have never owned a smartphone.

via Apple Underwhelms in China, Too | Light Reading.

In another online poll (again in Chinese, naturally), more than 80 percent said the price was too high.

Chic marketing may be wearing off the Apple brand.