MediaEverywhere provides publishers with an SDK based on HTML5 that allows them to create custom mobile websites in a short period of time but also re-use the work for native apps for smartphones and tablets. The SDK allows publishers to control the look of their content while easily distributing it to multiple devices in a cost-effective way.

via Polar Mobile arms publishers with MediaEverywhere HTML5 tool — Tech News and Analysis.

And he said mobile consumption is increasingly moving to the web browser. Pew reported earlier this month that 60 perecnt of tablet news users rely on their browser to get news on their tablet, compared to 23 percent that mostly use apps.