MBaaS is more often a way to cater to developers. The idea here is that developers program the app and push it out to Kii Cloud without having to build their own servers and back end. At the crux of it, Kii sells simplicity and scale through the APIs and SDKs that use object database technology originally developed as an open source project by db4objects. Its ad network and distribution across Japan, Korea and China give it significant reach.
MBaaS = Mobile back end as a service
To help me monitor the MBaaS market I spent some time rounding up as many of the providers as I could, and so far I’ve found 24 of them: