Upgrade to LTE Will Let Phones Talk without Cell Towers, Allowing New Forms of Social Apps and Advertising

Facebook is exploring how the technology could be used with its mobile app. “LTE Direct would allow us to create user experiences around serendipitous interactions with a local business or a friend nearby,” said Jay Parikh, Facebook’s vice president of infrastructure engineering. “You could find out about events or do impromptu meet-ups.”

via Upgrade to LTE Will Let Phones Talk without Cell Towers, Allowing New Forms of Social Apps and Advertising | MIT Technology Review.

However, carriers will control which devices on their networks can use LTE Direct because it uses the same radio spectrum as conventional cellular links. Wireless carriers might even gain a new stream of revenue by charging companies that want to offer services or apps using the technology, Qualcomm says.