Let’s start with the basics. How do you know which apps you need? How do you get them installed? How do you keep them updated? How many apps can you reasonably keep track of on a phone? On a tablet? Just the home screen? A few screens? A dozen screens? When you have millions of apps out there, this rapidly becomes less of a “slap a few icons on the page” problem and more of a search problem like the greater web. My son’s iPad has more than 10 pages of apps now, we don’t even bother with the pretense of scrolling through pages of icons, we just go straight to search every time.