The secret to the new system: Nanoparticles are embedded in the transparent material. These tiny particles can be tuned to scatter only certain wavelengths, or colors, or light, while letting all the rest pass right through. That means the glass remains transparent enough to see colors and shapes clearly through it, while a single-color display is clearly visible on the glass.
via Seeing things: A new transparent display system could provide heads-up data – MIT News Office.