This time around, Intel is actually much more interested in telling us about that lowered power consumption, as is evident in the use of phrases like “biggest [generation-to-generation] battery life increase in Intel history.” By the company’s measurements, a laptop based on Haswell should in some circumstances be able to get as much as a third more battery life than the same laptop based on Ivy Bridge.

via Haswell is here: we detail Intel’s first 4th-generation Core CPUs | Ars Technica.

Haswell is the sort of CPU upgrade we’ve come to expect from Intel: a whole bunch of incremental improvements over last year’s model, all delivered basically on-time and as promised. Again, we’ll need to have test systems in hand to verify all of the lofty claims that the company is making here, but at least on paper Haswell looks like a big push in the right directions. It increases GPU power to fight off Nvidia and AMD, and it decreases overall power consumption to better battle ARM.