{"id":9773,"date":"2013-04-08T11:35:22","date_gmt":"2013-04-08T16:35:22","guid":{"rendered":"http:\/\/bucktownbell.com\/?p=9773"},"modified":"2013-04-12T03:22:06","modified_gmt":"2013-04-12T08:22:06","slug":"how-a-banner-ad-for-hr-block-appeared-on-apple-com-without-apples-ok","status":"publish","type":"post","link":"http:\/\/bucktownbell.com\/?p=9773","title":{"rendered":"How a banner ad for H&#038;R Block appeared on apple.com\u2014without Apple\u2019s OK"},"content":{"rendered":"<blockquote><p><a href=\"http:\/\/www.r66t.com\/\">R66T<\/a>, pronounced &#8220;Root 66&#8221; and intended as a play on the famous American highway Route 66, describes itself as &#8220;one of the nation&#8217;s leading publisher of targeted content, information and advertising to private Wi-Fi and High-Speed Internet Access (HSIA) networks, conducting tens of millions of individual user sessions\u2014approaching one-billion user-minutes per month.&#8221; The company says that it supports Wi-Fi networks at places like airports, hotels, coffee shops, and malls, often providing free access in exchange for showing &#8220;hyperlocal&#8221; advertisements.<\/p><\/blockquote>\n<p>via <a href=\"http:\/\/arstechnica.com\/tech-policy\/2013\/04\/how-a-banner-ad-for-hs-ok\/\">How a banner ad for H&amp;R Block appeared on apple.com\u2014without Apple\u2019s OK | Ars Technica<\/a>.<\/p>\n<p>This might be a good opportunity to mention that everyone should use AdBlock Plus, a plugin available for many web browsers, which will block these kind of advertisements.\u00a0 Blocking ads is also a good PC security measure since ads provide a vector for a lot of malware to inject themselves.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>R66T, pronounced &#8220;Root 66&#8221; and intended as a play on the famous American highway Route 66, describes itself as &#8220;one of the nation&#8217;s leading publisher of targeted content, information and advertising to private Wi-Fi and High-Speed Internet Access (HSIA) networks, &hellip; <a href=\"http:\/\/bucktownbell.com\/?p=9773\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[378],"tags":[137,442,68,78],"class_list":["post-9773","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-advertising","tag-business-model","tag-squid","tag-wifi"],"_links":{"self":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/9773","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9773"}],"version-history":[{"count":4,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/9773\/revisions"}],"predecessor-version":[{"id":9775,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/9773\/revisions\/9775"}],"wp:attachment":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9773"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}