{"id":9298,"date":"2013-02-17T12:35:27","date_gmt":"2013-02-17T18:35:27","guid":{"rendered":"http:\/\/bucktownbell.com\/?p=9298"},"modified":"2013-02-17T12:35:27","modified_gmt":"2013-02-17T18:35:27","slug":"where-you-can-go-right-and-wrong-with-native-ads","status":"publish","type":"post","link":"http:\/\/bucktownbell.com\/?p=9298","title":{"rendered":"Where You Can Go Right, And Wrong, With Native Ads"},"content":{"rendered":"<blockquote><p><a href=\"http:\/\/www.digiday.com\/publishers\/why-native-ad-formats-are-the-future\/\" target=\"_blank\">Native advertising<\/a>\u00a0is a concept that gained traction in the digital ad industry in 2012. It refers to digital ad formats that integrate more seamlessly (yet transparently) into website aesthetics, user experiences and\/or editorial in ways that offer more value to both advertisers and readers. Put simply, native ads follow the <a href=\"http:\/\/techcrunch.com\/2012\/12\/02\/native-ads-in-2013-scale-headlines-as-banners-mobile-samsung-and-yahoo\/\">format, style and voice of whatever platform they appear on<\/a>.<\/p><\/blockquote>\n<p>via <a href=\"http:\/\/techcrunch.com\/2013\/02\/17\/the-native-ad-movement-and-the-opportunity-for-web-publishers\/\">Where You Can Go Right, And Wrong, With Native Ads | TechCrunch<\/a>.<\/p>\n<p>I&#8217;m old enough to remember the year 2012 like it was yesterday.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Native advertising\u00a0is a concept that gained traction in the digital ad industry in 2012. It refers to digital ad formats that integrate more seamlessly (yet transparently) into website aesthetics, user experiences and\/or editorial in ways that offer more value to &hellip; <a href=\"http:\/\/bucktownbell.com\/?p=9298\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[378],"tags":[137],"class_list":["post-9298","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-advertising"],"_links":{"self":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/9298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9298"}],"version-history":[{"count":0,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/9298\/revisions"}],"wp:attachment":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9298"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}