{"id":9275,"date":"2013-02-09T21:49:51","date_gmt":"2013-02-10T03:49:51","guid":{"rendered":"http:\/\/bucktownbell.com\/?p=9275"},"modified":"2013-02-09T21:49:51","modified_gmt":"2013-02-10T03:49:51","slug":"intel-invests-in-big-switch","status":"publish","type":"post","link":"http:\/\/bucktownbell.com\/?p=9275","title":{"rendered":"Intel Invests in Big Switch"},"content":{"rendered":"

“There’s a clear trend toward white box<\/strong> — getting away from the model where everything comes pre-integrated from one vendor,” says Guido Appenzeller, Big Switch’s CEO. Any of the “hyperscale” Web\/cloud players — the likes of Google<\/a>, Facebook<\/a>, Amazon Web Services LLC<\/a> — have “at least tried out white boxes in the data center,” he says. <\/span><\/p><\/blockquote>\n

via Light Reading – Intel Invests in Big Switch<\/a>.<\/p>\n

This is the first I heard of the term white box.\u00a0 The article is very informative.\u00a0 Here’s one more blurb that may help describe it better:<\/p>\n

“You will see some of the largest customers in the world demanding some very specific mandates, one of which is standardization<\/strong>, which implies white boxes,” says Jason Matlof, Big Switch’s vice president of marketing. <\/span><\/p><\/blockquote>\n

The bottom line:\u00a0 The largest customers want open standards\u00a0 — probably to create a more competitive marketplace for the massive amount of boxes they need to buy.\u00a0 More competition = lower prices or better features or simply lower total cost of ownership.<\/p>\n","protected":false},"excerpt":{"rendered":"

“There’s a clear trend toward white box — getting away from the model where everything comes pre-integrated from one vendor,” says Guido Appenzeller, Big Switch’s CEO. Any of the “hyperscale” Web\/cloud players — the likes of Google, Facebook, Amazon Web … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[160,190,1045],"class_list":["post-9275","post","type-post","status-publish","format-standard","hentry","category-interfaces","tag-intel","tag-standards","tag-white-box"],"_links":{"self":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/9275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9275"}],"version-history":[{"count":0,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/9275\/revisions"}],"wp:attachment":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9275"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}