{"id":9230,"date":"2013-02-03T15:20:19","date_gmt":"2013-02-03T21:20:19","guid":{"rendered":"http:\/\/bucktownbell.com\/?p=9230"},"modified":"2013-02-03T15:20:19","modified_gmt":"2013-02-03T21:20:19","slug":"the-forgotten-secrets-of-the-enterprise-giants-virality-word-of-mouth-and-other-radical-experiments","status":"publish","type":"post","link":"http:\/\/bucktownbell.com\/?p=9230","title":{"rendered":"The Forgotten Secrets Of The Enterprise Giants: Virality, Word Of Mouth, And Other Radical Experiments"},"content":{"rendered":"<blockquote><p>Did you know that Salesforce initially launched with an activity-based pricing model, where the first two seats were perpetually free? It was designed to get critical mass in a company to soften it up for an inside sales call \u2014 and it worked great. This was their sales model up to about $17 million in sales, until the dot-com crash wiped out fundraising opportunities right at a moment when they had high customer churn combined with a major spend on inside sales, creating a cashflow nightmare.<\/p><\/blockquote>\n<p>via <a href=\"http:\/\/techcrunch.com\/2013\/02\/02\/the-secret-history-they-dont-teach-in-the-enterprise-old-school\/\">The Forgotten Secrets Of The Enterprise Giants: Virality, Word Of Mouth, And Other Radical Experiments | TechCrunch<\/a>.<\/p>\n<blockquote><p>If there\u2019s one lesson that the old school continuously fails to teach, it is stop listening to the so-called (and self-styled) experts. Do your own research, talk to the original sources, and just go out and build your crazy thing.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that Salesforce initially launched with an activity-based pricing model, where the first two seats were perpetually free? It was designed to get critical mass in a company to soften it up for an inside sales call \u2014 &hellip; <a href=\"http:\/\/bucktownbell.com\/?p=9230\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[378],"tags":[520,833],"class_list":["post-9230","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-enterprise","tag-salesforce"],"_links":{"self":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/9230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9230"}],"version-history":[{"count":0,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/9230\/revisions"}],"wp:attachment":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9230"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}