{"id":8625,"date":"2012-12-07T15:43:42","date_gmt":"2012-12-07T21:43:42","guid":{"rendered":"http:\/\/bucktownbell.com\/?p=8625"},"modified":"2012-12-07T15:43:42","modified_gmt":"2012-12-07T21:43:42","slug":"drawbridge-from-an-ex-google-scientist-lets-ads-follow-you-between-devices","status":"publish","type":"post","link":"http:\/\/bucktownbell.com\/?p=8625","title":{"rendered":"Drawbridge, From an Ex-Google Scientist, Lets Ads Follow You Between Devices"},"content":{"rendered":"<blockquote><p>\u201cWe are triangulating the user\u2019s behavior,\u201d says Sivaramakrishnan. \u201cAs we observe the user, we are able to hone in.\u201d Once they reach a threshold of certainty that two cookies represent the same person, they call it a match.<\/p><\/blockquote>\n<p>via <a href=\"http:\/\/www.technologyreview.com\/news\/508176\/get-ready-for-ads-that-follow-you-from-one-device-to-the-next\/\">Drawbridge, From an Ex-Google Scientist, Lets Ads Follow You Between Devices | MIT Technology Review<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWe are triangulating the user\u2019s behavior,\u201d says Sivaramakrishnan. \u201cAs we observe the user, we are able to hone in.\u201d Once they reach a threshold of certainty that two cookies represent the same person, they call it a match. via Drawbridge, &hellip; <a href=\"http:\/\/bucktownbell.com\/?p=8625\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[378],"tags":[137],"class_list":["post-8625","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-advertising"],"_links":{"self":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/8625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8625"}],"version-history":[{"count":1,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/8625\/revisions"}],"predecessor-version":[{"id":8626,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/8625\/revisions\/8626"}],"wp:attachment":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8625"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}