{"id":8583,"date":"2012-12-03T15:54:22","date_gmt":"2012-12-03T21:54:22","guid":{"rendered":"http:\/\/bucktownbell.com\/?p=8583"},"modified":"2012-12-03T16:07:29","modified_gmt":"2012-12-03T22:07:29","slug":"why-groupon-and-living-social-are-doomed","status":"publish","type":"post","link":"http:\/\/bucktownbell.com\/?p=8583","title":{"rendered":"Why Groupon and Living Social Are Doomed"},"content":{"rendered":"<blockquote><p>This effect has been confirmed empirically by a team of marketing researchers who tracked three businesses for a year after they offered a social coupon. All three companies lost money the month they offered the coupon and will have difficulty earning it back. According to analysis done by the two researchers,<br \/>\nV. Kumar and Bharath Rajan, the companies would need 15, 18, and 98 months (almost eight years) to earn back their lost profits. The reason? \u201c<strong>The three businesses had difficulty retaining most of the new customers who were attracted to the coupon offers<\/strong>,\u201d <a href=\"http:\/\/sloanreview.mit.edu\/the-magazine\/2012-summer\/53404\/the-perils-of-social-coupon-campaigns\" target=\"_blank\">the two researchers wrote<\/a> in the <em>MIT Sloan Management Review<\/em>.<\/p><\/blockquote>\n<p>via <a href=\"http:\/\/www.thedailybeast.com\/articles\/2012\/11\/30\/why-groupon-and-living-social-are-doomed.html\">Why Groupon and Living Social Are Doomed &#8211; The Daily Beast<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This effect has been confirmed empirically by a team of marketing researchers who tracked three businesses for a year after they offered a social coupon. All three companies lost money the month they offered the coupon and will have difficulty &hellip; <a href=\"http:\/\/bucktownbell.com\/?p=8583\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[63,387],"class_list":["post-8583","post","type-post","status-publish","format-standard","hentry","category-business","tag-groupon","tag-mit"],"_links":{"self":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/8583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8583"}],"version-history":[{"count":2,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/8583\/revisions"}],"predecessor-version":[{"id":8587,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/8583\/revisions\/8587"}],"wp:attachment":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8583"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}