{"id":8252,"date":"2012-11-15T22:34:15","date_gmt":"2012-11-16T04:34:15","guid":{"rendered":"http:\/\/bucktownbell.com\/?p=8252"},"modified":"2012-11-15T22:43:49","modified_gmt":"2012-11-16T04:43:49","slug":"skype-planning-a-big-social-advertising-upgrade-starting-first-with-windows-8","status":"publish","type":"post","link":"http:\/\/bucktownbell.com\/?p=8252","title":{"rendered":"Skype Planning A Big Social Advertising Upgrade, Starting First With Windows 8"},"content":{"rendered":"<blockquote><p>Today the company unveiled Skype Ads for Windows 8, a new initiative it plans to launch formally in 2013 that will see a number of <strong>new ad formats enter the service that play on social interactivity<\/strong>. They include promotions that will appear in conversation streams and ways for two people talking to each other to share sponsored content while communicating on the platform. (Yes, it sounds a lot like what Facebook is doing.)<\/p><\/blockquote>\n<p>via <a href=\"http:\/\/techcrunch.com\/2012\/11\/15\/skype-ad\/\">Skype Planning A Big Social Advertising Upgrade, Starting First With Windows 8 | TechCrunch<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today the company unveiled Skype Ads for Windows 8, a new initiative it plans to launch formally in 2013 that will see a number of new ad formats enter the service that play on social interactivity. They include promotions that &hellip; <a href=\"http:\/\/bucktownbell.com\/?p=8252\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[137,391,247,86],"class_list":["post-8252","post","type-post","status-publish","format-standard","hentry","category-voip","tag-advertising","tag-skype","tag-social-networking","tag-windows"],"_links":{"self":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/8252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8252"}],"version-history":[{"count":2,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/8252\/revisions"}],"predecessor-version":[{"id":8257,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/8252\/revisions\/8257"}],"wp:attachment":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8252"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}