{"id":8145,"date":"2012-11-08T11:40:19","date_gmt":"2012-11-08T17:40:19","guid":{"rendered":"http:\/\/bucktownbell.com\/?p=8145"},"modified":"2012-11-08T11:40:19","modified_gmt":"2012-11-08T17:40:19","slug":"obama-wins-how-chicagos-data-driven-campaign-triumphed","status":"publish","type":"post","link":"http:\/\/bucktownbell.com\/?p=8145","title":{"rendered":"Obama Wins: How Chicago&#8217;s Data-Driven Campaign Triumphed"},"content":{"rendered":"<blockquote><p>For all the praise Obama\u2019s team won in 2008 for its high-tech wizardry, its success masked a huge weakness: <strong>too many databases<\/strong>. Back then, volunteers making phone calls through the Obama website were working off lists that differed from the lists used by callers in the campaign office. Get-out-the-vote lists were never reconciled with fundraising lists.<\/p><\/blockquote>\n<p>via <a href=\"http:\/\/swampland.time.com\/2012\/11\/07\/inside-the-secret-world-of-quants-and-data-crunchers-who-helped-obama-win\/print\/\">Obama Wins: How Chicago&#8217;s Data-Driven Campaign Triumphed | TIME.com<\/a>.<\/p>\n<blockquote><p>The new megafile didn\u2019t just tell the campaign how to find voters and get their attention; it also allowed the number crunchers to run tests <strong>predicting which types of people would be persuaded by certain kinds of appeals.<\/strong><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>For all the praise Obama\u2019s team won in 2008 for its high-tech wizardry, its success masked a huge weakness: too many databases. Back then, volunteers making phone calls through the Obama website were working off lists that differed from the &hellip; <a href=\"http:\/\/bucktownbell.com\/?p=8145\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[543,475,170,156,180],"class_list":["post-8145","post","type-post","status-publish","format-standard","hentry","category-stem","tag-artificial-intelligence","tag-big-data","tag-data-modeling","tag-databases","tag-math"],"_links":{"self":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/8145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8145"}],"version-history":[{"count":1,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/8145\/revisions"}],"predecessor-version":[{"id":8146,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/8145\/revisions\/8146"}],"wp:attachment":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8145"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}