{"id":7953,"date":"2012-10-26T20:21:59","date_gmt":"2012-10-27T01:21:59","guid":{"rendered":"http:\/\/bucktownbell.com\/?p=7953"},"modified":"2012-10-26T21:19:52","modified_gmt":"2012-10-27T02:19:52","slug":"inside-social-medias-fake-fan-industry","status":"publish","type":"post","link":"http:\/\/bucktownbell.com\/?p=7953","title":{"rendered":"Inside social media&#8217;s fake fan industry"},"content":{"rendered":"<blockquote><p>Even the already famous seem to have enjoyed an artificial boost. In August, UK social media management firm StatusPeople scanned several massively popular Twitter accounts using a service it developed called Fake Follower Check. According to StatusPeople, more than 70 percent of President Barack Obama&#8217;s 19 million Twitter followers were either <a href=\"http:\/\/www.nytimes.com\/2012\/08\/23\/fashion\/twitter-followers-for-sale.html\" target=\"new\">fake or inactive<\/a> accounts. Fake Follower Check returns roughly similar results for Mitt Romney, Lady Gaga, and Justin Bieber.<\/p><\/blockquote>\n<p>via <a href=\"http:\/\/www.itworld.com\/software\/307005\/almost-famous-inside-social-medias-fake-fan-industry\">Almost Famous: Inside social media&#8217;s fake fan industry | ITworld<\/a>.<\/p>\n<blockquote><p>&#8220;It used to be the main metric of social media success for many companies was how many Likes or fans they had,&#8221; says Mike Nail, vice president of operations for the company. &#8220;But what really matters is engagement, and when you&#8217;re buying Likes to pad that number, your engagement rate actually goes down. <strong>You can&#8217;t have engagement with people who don&#8217;t exist.<\/strong> The real reason to use social media is to get leads, and you can&#8217;t get leads from fake people.&#8221;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Even the already famous seem to have enjoyed an artificial boost. In August, UK social media management firm StatusPeople scanned several massively popular Twitter accounts using a service it developed called Fake Follower Check. According to StatusPeople, more than 70 &hellip; <a href=\"http:\/\/bucktownbell.com\/?p=7953\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[378],"tags":[247],"class_list":["post-7953","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-social-networking"],"_links":{"self":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/7953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7953"}],"version-history":[{"count":2,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/7953\/revisions"}],"predecessor-version":[{"id":7961,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=\/wp\/v2\/posts\/7953\/revisions\/7961"}],"wp:attachment":[{"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7953"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bucktownbell.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}